diff --git a/tildes/tildes/templates/macros/comments.jinja2 b/tildes/tildes/templates/macros/comments.jinja2
index a69b7de..15a8729 100644
--- a/tildes/tildes/templates/macros/comments.jinja2
+++ b/tildes/tildes/templates/macros/comments.jinja2
@@ -5,6 +5,7 @@
 {% from 'datetime.jinja2' import adaptive_date_responsive %}
 {% from 'forms.jinja2' import markdown_textarea %}
 {% from 'links.jinja2' import username_linked %}
+{% from 'utils.jinja2' import pluralize %}
 
 {% macro render_single_comment(comment) %}
   {{ render_comment_tree([comment], is_individual_comment=True) }}
@@ -92,13 +93,7 @@
     {% if request.has_permission('view', comment) %}
       {# Show votes at the top only if it's your own comment #}
       {% if request.user == comment.user and comment.num_votes > 0 %}
-        <div class="comment-votes">{{ comment.num_votes }}
-          {% trans num_votes=comment.num_votes %}
-          vote
-          {% pluralize %}
-          votes
-          {% endtrans %}
-        </div>
+        <div class="comment-votes">{{ pluralize(comment.num_votes, "vote") }}</div>
       {% endif %}
 
       {% if comment.is_label_active("exemplary") and request.has_permission("view_exemplary_reasons", comment) %}
@@ -144,13 +139,7 @@
 
       {# Show votes at the bottom only if the viewer is logged out #}
       {% if not request.user and comment.num_votes > 0 %}
-        <div class="comment-votes">{{ comment.num_votes }}
-          {% trans num_votes=comment.num_votes %}
-          vote
-          {% pluralize %}
-          votes
-          {% endtrans %}
-        </div>
+        <div class="comment-votes">{{ pluralize(comment.num_votes, "vote") }}</div>
       {% endif %}
 
       <menu class="btn-post">
diff --git a/tildes/tildes/templates/macros/groups.jinja2 b/tildes/tildes/templates/macros/groups.jinja2
index d92ca2b..56c89e6 100644
--- a/tildes/tildes/templates/macros/groups.jinja2
+++ b/tildes/tildes/templates/macros/groups.jinja2
@@ -1,15 +1,11 @@
 {# Copyright (c) 2018 Tildes contributors <code@tildes.net> #}
 {# SPDX-License-Identifier: AGPL-3.0-or-later #}
 
+{% from 'utils.jinja2' import pluralize %}
+
 {% macro render_group_subscription_box(group) %}
   <div class="group-subscription">
-    <span class="group-subscription-count">
-    {% trans num_subscriptions=group.num_subscriptions %}
-    {{ num_subscriptions }} subscriber
-    {% pluralize %}
-    {{ num_subscriptions }} subscribers
-    {% endtrans %}
-    </span>
+    <span class="group-subscription-count">{{ pluralize(group.num_subscriptions, "subscriber") }}</span>
 
     {% if request.has_permission('subscribe', group) %}
       {% if group.user_subscribed %}
diff --git a/tildes/tildes/templates/macros/topics.jinja2 b/tildes/tildes/templates/macros/topics.jinja2
index 4691c65..b2c72f8 100644
--- a/tildes/tildes/templates/macros/topics.jinja2
+++ b/tildes/tildes/templates/macros/topics.jinja2
@@ -3,6 +3,7 @@
 
 {% from 'macros/datetime.jinja2' import adaptive_date_responsive %}
 {% from 'macros/links.jinja2' import group_linked, username_linked %}
+{% from 'utils.jinja2' import pluralize %}
 
 {% macro render_topic_for_listing(topic, show_group=False, rank=None) %}
   <article id="topic-{{ topic.topic_id36 }}"
@@ -65,11 +66,7 @@
           href="{{ topic.permalink }}"
           {% if request.user.open_new_tab_internal %}target="_blank"{% endif %}
         >
-          {% trans num_comments=topic.num_comments %}
-          {{ num_comments }} comment
-          {% pluralize %}
-          {{ num_comments }} comments
-          {% endtrans %}
+          {{ pluralize(topic.num_comments, "comment") }}
 
           {% if topic.comments_since_last_visit is defined and topic.comments_since_last_visit %}
             <span class="topic-info-comments-new" title="Last visit {{ topic.last_visit_time|ago }}">
diff --git a/tildes/tildes/templates/macros/user.jinja2 b/tildes/tildes/templates/macros/user.jinja2
index 4795deb..8876ae0 100644
--- a/tildes/tildes/templates/macros/user.jinja2
+++ b/tildes/tildes/templates/macros/user.jinja2
@@ -1,6 +1,8 @@
 {# Copyright (c) 2018 Tildes contributors <code@tildes.net> #}
 {# SPDX-License-Identifier: AGPL-3.0-or-later #}
 
+{% from 'utils.jinja2' import pluralize %}
+
 {% macro logged_in_user_info() %}
   <div class="logged-in-user-info">
     {% if request.user %}
@@ -8,21 +10,13 @@
 
       {% if request.user.num_unread_messages > 0 %}
         <a class="logged-in-user-alert" href="/messages/unread">
-          {% trans num_messages=request.user.num_unread_messages %}
-          {{ num_messages }} new message
-          {% pluralize %}
-          {{ num_messages }} new messages
-          {% endtrans %}
+          {{ pluralize(request.user.num_unread_messages, "new message") }}
         </a>
       {% endif %}
 
       {% if request.user.num_unread_notifications > 0 %}
         <a class="logged-in-user-alert" href="/notifications/unread">
-          {% trans num_notifications=request.user.num_unread_notifications %}
-          {{ num_notifications }} new comment
-          {% pluralize %}
-          {{ num_notifications }} new comments
-          {% endtrans %}
+          {{ pluralize(request.user.num_unread_notifications, "new comment") }}
         </a>
       {% endif %}
     {# Only show the "Log in" link if we're not already on the login page #}
diff --git a/tildes/tildes/templates/macros/utils.jinja2 b/tildes/tildes/templates/macros/utils.jinja2
index 7aafd55..70f1afd 100644
--- a/tildes/tildes/templates/macros/utils.jinja2
+++ b/tildes/tildes/templates/macros/utils.jinja2
@@ -1,15 +1,15 @@
 {# Copyright (c) 2019 Tildes contributors <code@tildes.net> #}
 {# SPDX-License-Identifier: AGPL-3.0-or-later #}
 
-{% macro pluralize(counter, base_word, plural_word=None) %}
-  {% if not plural_word %}
-    {% set plural_word = base_word~"s" %}
+{% macro pluralize(counter, singular_form, plural_form=None) %}
+  {% if not plural_form %}
+    {% set plural_form = singular_form~"s" %}
   {% endif %}
 
   {%- trans counter=counter -%}
-    {{ counter }} {{ base_word }}
+    {{ counter }} {{ singular_form }}
   {%- pluralize -%}
-    {{ counter }} {{ plural_word }}
+    {{ counter }} {{ plural_form }}
   {%- endtrans %}
 {% endmacro %}
 
diff --git a/tildes/tildes/templates/topic.jinja2 b/tildes/tildes/templates/topic.jinja2
index 90d1970..73c4697 100644
--- a/tildes/tildes/templates/topic.jinja2
+++ b/tildes/tildes/templates/topic.jinja2
@@ -167,13 +167,7 @@
 <section class="topic-comments">
   {% if comments %}
     <header class="topic-comments-header">
-      <h2>
-      {% trans num_comments=topic.num_comments %}
-      {{ num_comments }} comment
-      {% pluralize %}
-      {{ num_comments }} comments
-      {% endtrans %}
-      </h2>
+      <h2>{{ pluralize(topic.num_comments, "comment") }}</h2>
 
       <div class="btn-group">
         <button class="btn btn-sm btn-light" data-js-comment-collapse-all-button>Collapse replies</button>
@@ -256,17 +250,8 @@
   <dt>Comments</dt>
   {% if topic.num_comments > 0 %}
     <dd>
-    {% trans num_comments=topic.num_comments %}
-    {{ num_comments }} comment
-    {% pluralize %}
-    {{ num_comments }} comments
-    {% endtrans %}
-
-    {% trans num_top_level=comments.num_top_level %}
-    ({{ num_top_level }} thread)
-    {% pluralize %}
-    ({{ num_top_level }} threads)
-    {% endtrans %}
+      {{ pluralize(topic.num_comments, "comment") }}
+      ({{ pluralize(comments.num_top_level, "thread") }})
     </dd>
 
     <dt>Last comment posted</dt>