diff --git a/tildes/tildes/lib/url_transform.py b/tildes/tildes/lib/url_transform.py
index 51f4794..825aaf3 100644
--- a/tildes/tildes/lib/url_transform.py
+++ b/tildes/tildes/lib/url_transform.py
@@ -3,7 +3,16 @@
 
 """Functions related to transforming URLs (sanitization, cleanup, etc.)."""
 
-from urllib.parse import parse_qs, urlencode, urlparse, urlunparse
+from abc import ABC, abstractmethod
+from collections import Counter
+import logging
+from urllib.parse import ParseResult, parse_qs, urlencode, urlparse, urlunparse
+
+
+class UrlTransformationLoopError(Exception):
+    """Exception to raise if transformations seem to be in an infinite loop."""
+
+    pass
 
 
 def apply_url_transformations(url: str) -> str:
@@ -12,23 +21,97 @@ def apply_url_transformations(url: str) -> str:
     This method should generally be the only one imported/used from this module, unless
     there is a specific reason for needing to apply a subset of transformations.
     """
-    url = remove_utm_query_params(url)
+    parsed_url = urlparse(url)
 
-    return url
+    try:
+        parsed_url = _apply_all_transformations(parsed_url)
+    except UrlTransformationLoopError:
+        # if an infinite loop was caused, log an error and return the unchanged original
+        logging.error(f"Transformations went into a loop on url {url}")
 
+    return urlunparse(parsed_url)
 
-def remove_utm_query_params(url: str) -> str:
-    """Remove any utm_* query parameters from a url."""
-    parsed = urlparse(url)
 
-    query_params = parse_qs(parsed.query)
+def _apply_all_transformations(parsed_url: ParseResult) -> ParseResult:
+    """Apply all relevant UrlTransformer transformations to the url."""
+    # Used to keep track of which transformations are restarting the process, so we
+    # can detect cases where the process has gone into a loop (such as if two of them
+    # are reversing each other's changes repeatedly)
+    restarted_by: Counter = Counter()
+
+    # This structure is confusing - its purpose is to restart the full set of
+    # transformations whenever any of them cause the url to be changed, and only stop
+    # when all of the transformations run without any effects. This is because some
+    # transformations may modify a url in a way that makes a previous transformation
+    # applicable when it wasn't originally, so it will need to be run again.
+    while True:
+        for cls in UrlTransformer.__subclasses__():
+            if not cls.is_applicable(parsed_url):
+                continue
+
+            before = parsed_url
+            parsed_url = cls.apply_transformation(parsed_url)
+
+            # if the url was changed, break the for loop (effectively restarting it)
+            if before != parsed_url:
+                # first, check how many times this transformation has caused the loop to
+                # restart - if it's 3 or more, it's likely we're in an infinite loop and
+                # need to bail out entirely
+                restarted_by[cls] += 1
+                if restarted_by[cls] >= 3:
+                    raise UrlTransformationLoopError
+
+                break
+        else:
+            # all transformations ran with no changes, can stop working on this url
+            break
+
+    return parsed_url
+
+
+class UrlTransformer(ABC):
+    """Abstract base class for url transformers.
+
+    This is a bit of an unusual usage of ABC, since normally it would only cause errors
+    when trying to instantiate the subclasses, which will never happen here since the
+    methods are classmethods. However, prospector is still able to recognize when the
+    abstract method(s) haven't been overridden.
+    """
+
+    @classmethod
+    def is_applicable(cls, parsed_url: ParseResult) -> bool:
+        """Return whether this transformation should be applied to the url.
+
+        This can be used for cases like a transformation that only applies to specific
+        domains. If not overridden, the transformation will apply to all urls.
+        """
+        # pylint: disable=unused-argument
+        return True
+
+    @classmethod
+    @abstractmethod
+    def apply_transformation(cls, parsed_url: ParseResult) -> ParseResult:
+        """Apply the actual transformation process to the url.
+
+        Subclass implementations of this method should be idempotent, since a
+        transformation may be applied to a particular url any number of times until
+        the process completes.
+        """
+        return parsed_url
+
+
+class UtmQueryParamRemover(UrlTransformer):
+    """Remove any utm_* query parameters from a url."""
 
-    cleaned_params = {
-        param: value
-        for param, value in query_params.items()
-        if not param.startswith("utm_")
-    }
+    @classmethod
+    def apply_transformation(cls, parsed_url: ParseResult) -> ParseResult:
+        """Apply the actual transformation process to the url."""
+        query_params = parse_qs(parsed_url.query)
 
-    parsed = parsed._replace(query=urlencode(cleaned_params, doseq=True))
+        cleaned_params = {
+            param: value
+            for param, value in query_params.items()
+            if not param.startswith("utm_")
+        }
 
-    return urlunparse(parsed)
+        return parsed_url._replace(query=urlencode(cleaned_params, doseq=True))