diff --git a/src/github.com/matrix-org/go-neb/services/rssbot/rssbot.go b/src/github.com/matrix-org/go-neb/services/rssbot/rssbot.go
index 7dc3312..ccc9885 100644
--- a/src/github.com/matrix-org/go-neb/services/rssbot/rssbot.go
+++ b/src/github.com/matrix-org/go-neb/services/rssbot/rssbot.go
@@ -256,17 +256,7 @@ func (s *Service) queryFeed(feedURL string) (*gofeed.Feed, []gofeed.Item, error)
 	}
 
 	// Patch up the item list: make sure each item has a GUID.
-	for idx := 0; idx < len(feed.Items); idx++ {
-		itm := feed.Items[idx]
-		if itm.GUID == "" {
-			if itm.Link != "" {
-				itm.GUID = itm.Link
-			} else if itm.Title != "" {
-				itm.GUID = itm.Title
-			}
-			feed.Items[idx] = itm
-		}
-	}
+	ensureItemsHaveGUIDs(feed)
 
 	// Work out which items are new, if any (based on the last updated TS we have)
 	// If the TS is 0 then this is the first ever poll, so let's not send 10s of events
@@ -285,20 +275,28 @@ func (s *Service) queryFeed(feedURL string) (*gofeed.Feed, []gofeed.Item, error)
 	// TODO: Handle the 'sy' Syndication extension to control update interval.
 	// See http://www.feedforall.com/syndication.htm and http://web.resource.org/rss/1.0/modules/syndication/
 
-	// map items to guid strings
-	var guids []string
-	for _, itm := range feed.Items {
-		guids = append(guids, itm.GUID)
-	}
-
+	// Work out which GUIDs to remember. We don't want to remember every GUID ever as that leads to completely
+	// unbounded growth of data.
 	f := s.Feeds[feedURL]
+	// Some RSS feeds can return a very small number of items then bounce
+	// back to their "normal" size, so we cannot just clobber the recent GUID list per request or else we'll
+	// forget what we sent and resend it. Instead, we'll keep 2x the max number of items that we've ever
+	// seen from this feed, up to a max of 1000.
+	maxGuids := 2 * len(feed.Items)
+	if len(f.RecentGUIDs) > maxGuids {
+		maxGuids = len(f.RecentGUIDs) // already 2x'd.
+	}
+	if maxGuids > 1000 {
+		maxGuids = 1000
+	}
 
-	if len(guids) != len(f.RecentGUIDs) {
-		log.WithFields(log.Fields{
-			"new_guids": guids,
-			"old_guids": f.RecentGUIDs,
-			"feed_url":  feedURL,
-		}).Warn("GUID length mismatch")
+	lastSet := uniqueStrings(f.RecentGUIDs) // e.g. [4,5,6]
+	thisSet := uniqueGuids(feed.Items)      // e.g. [1,2,3]
+	guids := append(thisSet, lastSet...)    // e.g. [1,2,3,4,5,6]
+	guids = uniqueStrings(guids)
+	if len(guids) > maxGuids {
+		// Critically this favours the NEWEST elements, which are the ones we're most likely to see again.
+		guids = guids[0:maxGuids]
 	}
 
 	// Update the service config to persist the new times
@@ -343,8 +341,12 @@ func (s *Service) newItems(feedURL string, allItems []*gofeed.Item) (items []gof
 }
 
 func (s *Service) sendToRooms(cli *matrix.Client, feedURL string, feed *gofeed.Feed, item gofeed.Item) error {
-	logger := log.WithField("feed_url", feedURL).WithField("title", item.Title)
-	logger.Info("New feed item")
+	logger := log.WithFields(log.Fields{
+		"feed_url": feedURL,
+		"title":    item.Title,
+		"guid":     item.GUID,
+	})
+	logger.Info("Sending new feed item")
 	for _, roomID := range s.Feeds[feedURL].Rooms {
 		if _, err := cli.SendMessageEvent(roomID, "m.room.message", itemToHTML(feed, item)); err != nil {
 			logger.WithError(err).WithField("room_id", roomID).Error("Failed to send to room")
@@ -361,6 +363,50 @@ func itemToHTML(feed *gofeed.Feed, item gofeed.Item) matrix.HTMLMessage {
 	))
 }
 
+func ensureItemsHaveGUIDs(feed *gofeed.Feed) {
+	for idx := 0; idx < len(feed.Items); idx++ {
+		itm := feed.Items[idx]
+		if itm.GUID == "" {
+			if itm.Link != "" {
+				itm.GUID = itm.Link
+			} else if itm.Title != "" {
+				itm.GUID = itm.Title
+			}
+			feed.Items[idx] = itm
+		}
+	}
+}
+
+// uniqueStrings returns a new slice of strings with duplicate elements removed.
+// Order is otherwise preserved.
+func uniqueStrings(a []string) []string {
+	ret := []string{}
+	seen := make(map[string]bool)
+	for _, str := range a {
+		if seen[str] {
+			continue
+		}
+		seen[str] = true
+		ret = append(ret, str)
+	}
+	return ret
+}
+
+// uniqueGuids returns a new slice of GUID strings with duplicate elements removed.
+// Order is otherwise preserved.
+func uniqueGuids(a []*gofeed.Item) []string {
+	ret := []string{}
+	seen := make(map[string]bool)
+	for _, item := range a {
+		if seen[item.GUID] {
+			continue
+		}
+		seen[item.GUID] = true
+		ret = append(ret, item.GUID)
+	}
+	return ret
+}
+
 type userAgentRoundTripper struct {
 	Transport http.RoundTripper
 }